Sr. Manager, Cross Brand Omnichannel Orchestration and Enablement

Role Overview

The US GSK oncology business is growing across 4 brands to 6 in both solid and hematology markets and the team is looking for a Sr. Manager, Omnichannel Orchestration and Enablement to join the team. This individual will be responsible for the day-to-day operations of Oncology Business Unit’s Omnichannel Engine, an AI dynamic targeting tool in Veeva called Opportunity Engine. This person will work closely with the Non-personal and Personal promotion marketers as well as Sales Operations and Data Management to orchestrate the omnichannel campaigns to achieve the brand strategies.

What You Will Do

The role will involve digitally enabling the rep program, deploying Veeva Opportunity Engine, building and monitoring continual improvement of E2E delivery model across omnichannel campaigns for 4 brands, and managing day-to-day relationship with deployment vendor.

Why It Might Be a Fit

The ideal candidate will have 5+ years marketing experience in the pharmaceutical/biotech industry, Oncology a plus, and experience in the omnichannel landscape and experience with vendor management in this space.

Requirements

• Bachelor’s degree
• 5+ years marketing experience in the pharmaceutical/biotech industry, Oncology a plus
• 1+ years’ experience building/working with KPI dashboards/performance reports
• 1+ years utilizing marketing tools and techniques such as digital marketing platforms, decisioning engines, analytics tools, CRM systems, and content management systems
• Experience in the omnichannel landscape and experience with vendor management in this space (ex: Service providers, AI, Machine learning, measurement)
• Experience translating business requirements into digital solutions

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or similar retirement plan
• Stock options or equity
• Paid time off
• Holiday pay
• Life insurance
• Disability insurance
• Employee assistance program
• Gym membership or wellness program
• Professional development opportunities
• Flexible work arrangements
• Relocation assistance
• Visa sponsorship