Sr. Manager, CRM Marketing

Role Overview

Lead the next chapter of lifecycle marketing across Guitar Center and Musician’s Friend, overseeing a large team responsible for designing and delivering customer-centric email and SMS marketing programs.

What You Will Do

Lead email & SMS marketing strategy & daily operations, architect and implement next-generation CRM strategies, serve as the team’s SFMC expert, identify high-volume or repetitive campaigns with automation potential, and champion the use of agentic AI and intelligent automation.

Why It Might Be a Fit

This is a rare opportunity for a marketing leader who thrives at the intersection of campaign execution, automation architecture, and creative solutioning—and who’s passionate about building CRM that truly speaks to the musician.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or marketing automation
• 2+ years leading cross-functional teams or departments
• Expert-level proficiency in Salesforce Marketing Cloud
• Demonstrated success designing and deploying automated, behavior-triggered journeys at scale
• Familiarity with agentic or generative AI tools
• Strong understanding of campaign architecture, personalization logic, and QA/testing workflows
• Analytical thinker with experience using Adobe Analytics or equivalent reporting tools

Benefits

• Medical
• Dental
• Vision
• 401K plus company match
• Mental health support
• Paid sick/holiday/vacation time
• Employee discount program
• Tuition reimbursement options