Marketing Lead

Role Overview

Handshake is building a new business that helps companies securely license high-quality, non-public operational data to leading AI labs. The Marketing Lead will set the strategy, identify audiences and channels, and build a repeatable path from first touch to pipeline and revenue.

What You Will Do

The role involves owning the marketing strategy, building and optimizing the funnel across paid, outbound, referral, partner, product, and lifecycle channels, measuring results through qualified pipeline and revenue, and launching the first campaigns.

Why It Might Be a Fit

The ideal candidate has 7+ years in B2B growth, demand generation, or full-stack marketing, including recent experience personally executing campaigns and building acquisition systems.

Requirements

• 7+ years in B2B growth, demand generation, or full-stack marketing
• Experience personally executing campaigns and building acquisition systems
• Strong command of funnel math and business economics
• Ability to work directly with data
• Practical fluency with modern growth tools, AI, and automation
• Creative channel judgment
• Strong messaging and conversion instincts
• Experience working closely with SDR and sales teams

Benefits

• Equity in a fast-growing company
• 401(k) match
• Competitive compensation
• Financial coaching
• Paid parental leave
• Fertility benefits
• Parental coaching
• Medical, dental, and vision
• Mental health support
• $500 wellness stipend
• $2,000 learning stipend
• Ongoing development
• Flexible PTO
• 15 holidays + 2 flex days
• Team outings
• Referral bonuses