Demand Generation Manager

Role Overview

As a Demand Generation Manager, you’ll own the strategy and execution behind campaigns, account-based programs, and field events that turn awareness into pipeline. You’ll build integrated campaigns, from brand moments and product launches to ABX programs across 1:1, 1:few, and 1:many tiers and in-person field events, using channels like paid, email, organic social, and direct mail to attract, engage, and convert high-value accounts throughout the buyer journey.

What You Will Do

You’ll partner closely with the marketing team to bring campaign and account context to how those channels get used, and you’ll need to be fluent in how each one works even though you won’t be the only one executing within it. This is a highly strategic, hands-on role where you’ll use customer insights, intent data, experimentation, and marketing analytics to continuously optimize campaign performance and drive measurable business impact.

Why It Might Be a Fit

We’re looking for a data-driven marketer who thrives on testing new ideas, measuring results, and turning insights into action. Success in this role requires strategic thinking, analytical problem-solving, creativity, and strong collaboration to build a high-performing campaign, ABX, and field marketing engine that consistently delivers qualified pipeline and supports the company’s next stage of growth.

Requirements

• Plan and execute demand generation campaigns, from brand campaigns to product launches, across channels such as paid, email, organic social, direct mail, and events, using a multi-channel approach that drives awareness, builds engagement, and converts, all tied back to KPIs
• Build and execute ABX programs across 1:1, 1:few, and 1:many tiers, using intent data, behavioral insights, CRM intelligence, and account engagement signals to prioritize and engage strategic accounts
• Collaborate with product marketing to develop compelling messaging, content, and campaign assets aligned to target personas
• Partner closely with Sales on new-business, expansion, and upsell campaigns
• Own Harver’s event and field marketing strategy, trade shows, executive dinners, roadshows, and field events, to drive pipeline
• Manage and measure the performance of demand generation, ABX, and event programs against pipeline and revenue goals
• Report on program performance and turn insights into ongoing optimization

Benefits

• Competitive base salary and great incentive program
• Discretionary paid time off
• Benefit plan options
• Retirement savings programs
• Bonus opportunities and employee referral rewards