Head of Marketing

Role Overview

The Head of Marketing will provide strategic leadership across an assigned portfolio, developing and delivering marketing strategies that drive audience growth, event performance, customer engagement, and commercial success. The role will translate wider business objectives into clear marketing plans, priorities, and activity across the portfolio.

What You Will Do

Develop and deliver the overall marketing strategy for the portfolio, aligning priorities with Haymarket’s wider business and commercial objectives. Lead annual marketing planning across audience acquisition, attendee growth, engagement, retention, and brand development.

Why It Might Be a Fit

The Head of Marketing will lead and develop the marketing team, providing direction, coaching, and support while building a high-performing, collaborative, and commercially focused function.

Requirements

• Strong understanding of B2B marketing, ideally within a Awards, Conferences and Forums.
• Strong knowledge of customer lifecycle marketing, including acquisition, conversion, engagement, retention, and renewal.
• Understanding of audience development, customer segmentation, and data-led marketing.
• Good knowledge of digital marketing channels, CRM, marketing automation, analytics, and performance measurement.
• Understanding of commercial drivers and how marketing contributes to revenue, customer value, and business growth.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer