Director, Performance Marketing

Role Overview

The Director, Performance Marketing is responsible for accelerating profitable growth across Home Franchise Concepts’ portfolio of franchise brands by improving how national and local marketing investments generate consumer demand, qualified opportunities, customer acquisition, and revenue.

What You Will Do

Lead the performance marketing strategy across HFC’s franchise portfolio, establish performance goals, benchmarks, and growth targets, identify and prioritize high-value growth opportunities, and translate insights into actionable investment and optimization plans.

Why It Might Be a Fit

The ideal candidate brings deep expertise in performance marketing, paid media, customer acquisition, local-market activation, full-funnel measurement, and agency leadership, with experience within franchise, multi-location, distributed, or home services business models strongly preferred.

Requirements

• Exceptional verbal, written, presentation, and interpersonal communication skills
• Strong executive presence with the ability to influence senior leaders, franchise owners, and cross-functional stakeholders
• Ability to translate complex performance data into clear business insights and actionable recommendations
• Strong strategic thinking, analytical problem-solving, and decision-making skills
• Ability to work independently and effectively manage multiple priorities in a fast-paced environment
• Proven ability to build relationships and drive alignment in highly matrixed organizations
• Strong organizational skills, attention to detail, and follow-through
• Results-oriented mindset with a focus on continuous improvement and measurable business outcomes
• Demonstrated leadership, coaching, and team-development capabilities
• Ability to balance enterprise-level strategy with local-market needs and execution
• Deep understanding of performance marketing, customer acquisition, paid media strategy, and growth marketing principles
• Strong knowledge of Google, Meta, and other digital advertising platforms
• Experience with media attribution, customer acquisition metrics, ROAS, conversion measurement, incrementality testing, and marketing analytics
• Familiarity with media mix modeling, audience segmentation, marketing automation, and AI-enabled marketing technologies
• Proficient in Microsoft Office Suite applications, including Word, Excel, PowerPoint, Teams, and Outlook
• Experience utilizing analytics, reporting, and marketing technology platforms to support performance measurement and decision-making
• Bachelor’s degree in Marketing, Business Administration, Communications, Analytics, or a related field is highly preferred
• 8-12 years of progressive marketing experience with significant responsibility for performance marketing, paid media, customer acquisition, and growth initiatives
• Demonstrated success leading large-scale paid media investments across multiple brands, markets, locations, or business units
• Experience developing and optimizing full-funnel marketing strategies
• Strong experience managing media agencies, marketing vendors, and strategic partnerships
• Proven ability to leverage data, analytics, and measurement frameworks to drive business results and marketing effectiveness

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Accounts (FSAs)
• Health Savings Accounts (HSAs)
• Supplemental life insurance
• Annual discretionary bonus
• 401(k) retirement plan with matching contributions
• 10 paid holidays
• 8 paid hours for associates to volunteer in their community
• Open time off to support work-life balance

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