Product Marketing Associate

Role Overview

The Product Marketing Associate will drive campaign strategy for Huckberry’s house brands, specifically Proof, and partner with product and merchandising leads to turn technical product roadmaps into clear, channel-ready campaign marketing plans.

What You Will Do

Translate product roadmaps into comprehensive omni-channel marketing campaigns, manage marketing plans for key franchises, write clear marketing briefs, manage end-to-end campaign execution, and build product knowledge resources.

Why It Might Be a Fit

The ideal candidate is an outdoor enthusiast and natural project manager who can own campaigns end to end, translate complex technical fabrics into compelling customer benefits, and communicate them concisely.

Requirements

• 2–4 years of product marketing experience, ideally within outdoor apparel, performance gear, or active lifestyle brands
• An authentic connection to the adventure lifestyle and an intuitive understanding of the modern, active consumer
• Exceptionally organized with a track record of running multi-channel campaigns seamlessly across cross-functional teams
• Proven ability to translate complex technical specs and fabric science into inspiring, benefit-driven consumer narratives
• Solid understanding of digital marketing channels (e-commerce, email, performance) and the ability to turn campaign data into actionable insights
• Excellent written and verbal communicator; proficient in Google Workspace and project management tools (e.g., Asana)
• Thrives in a fast-paced environment, adapts quickly to shifting needs, and embraces ‘gear for growth’ mindset

Benefits

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Vacation & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• Annual offsites

Tagged as: Project Management