Senior Manager of Paid Media and Growth

Role Overview

As Senior Manager, Paid Media and Growth, you will drive the brand’s paid media execution excellence as well as build our media capabilities and operations internally. You will own the omni-media strategy and planning across launch campaigns and core products, using consumer journey insights and data to connect media investment with brand metrics & business outcomes across markets (both retail and DTC).

What You Will Do

You will map consumer journeys, define and refine the role of each channel across top/mid/bottom of funnel, lead and develop annual, campaign, seasonal & always-on media strategies and plans, and drive our end-to-end media management.

Why It Might Be a Fit

You will drive media efficiency and effectiveness targets, recommend budget reallocations based on performance/potential, and lead a team of media vertical experts. You will have a strong command of measurement approaches and the ability to leverage data into clear decisions.

Requirements

• 10+ years of experience in paid media strategy, planning and buying
• Bachelor’s degree in Media, Marketing, Business or related relevant field
• Deep understanding of omni-channel planning and buying across paid social, influencer, programmatic, search, and eRetail media
• Hands-on know-how of major platforms (e.g. Meta, TikTok, Snapchat, Pinterest, YouTube) and the respective DSPs (e.g. Meta Ads Manager, Google Ads, SA360, DV360, Teads…); Relevant platform certifications preferred (Meta Blueprint, Google, TikTok Academy).
• Experience with retailer media networks and co-op media
• Track record of managing large, multi-market media budgets and delivering against both brand and performance KPIs
• Experience in leading internal media capabilities/team on client-side highly prefererred
• Strong command of measurement approaches (attribution, incrementality and lift testing, MMM) and the ability to leverage data into clear decisions. Experience in AI application to media buying and optimization highly preferred.
• Experience working across multi-market (global/regional, mature/emerging) and local market structures
• Strategic thinker who can also go hands-on in the platforms when needed
• Strong commercial acumen and comfort with data, incl forecasting and measurement
• Excellent stakeholder management and communication, able to present to specialist & non-specialist audiences and senior leadership and simplify complexity where needed
• Process and systems builder with a bias for structure/scalability and suited for agility
• Curious and adaptive, staying current on media platforms, AI and industry changes
• Collaborative leader who builds trust across Creative, Data, Markets & eCommerce
• Demonstrated people leadership, including hiring, coaching and continuously upskilling expert team

Benefits

• Monthly ‘Self Love Days’ – at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting