Marketing Manager

Role Overview

The Marketing Manager leads the Marketing team and is responsible for the planning and delivery of marketing activities across domestic and international markets. The role oversees marketing strategy, digital marketing, brand, social media, content, lead generation, agent engagement, student engagement, events and marketing communications.

What You Will Do

Develop and implement marketing strategies aligned with the business, recruitment and retention objectives. Manage the marketing budget, calendar, priorities and resources. Monitor market trends, competitor activity and emerging opportunities.

Why It Might Be a Fit

The ideal candidate will have strong leadership and team management skills, digital marketing, lead generation and conversion expertise, and excellent written and verbal communication. They will be able to collaborate effectively with senior management and cross-functional teams.

Requirements

• Relevant qualification in marketing, business, communications or a related discipline is desirable.
• HubSpot certifications are highly regarded.
• Advanced HubSpot CRM and marketing automation capability.
• Strong leadership and team management skills.
• Strong digital marketing, lead generation and conversion expertise.
• Excellent written and verbal communication.
• Strong analytical and reporting capability.
• Strong project management and organisational skills.
• Ability to collaborate effectively with senior management and cross-functional teams.

Benefits

• Flexible work arrangement
• Opportunity to work with a reputable Australian private higher education provider