Paid Media Lead (Growth & Analytics)

We’re looking for a Paid Media Lead with deep analytical and martech expertise to own our paid acquisition engine and shape the measurement, attribution, CRO, and experimentation foundations that allow us to scale profitably. You’ll build the system from the ground up, combining paid media execution with growth analytics, GTM/GA4 instrumentation, experimentation frameworks, funnel optimisation, and real cohort insight.

Requirements

• 3+ years managing paid acquisition in a B2C or high-volume digital environment
• Deep analytics and martech expertise
• Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests)
• Hands-on experience building or maintaining a tracking / measurement stack
• Strong experimentation muscle: designing hypotheses, running A/B tests, interpreting results, and shipping learnings

Benefits

• Hybrid work
• Learn new tech skills
• Join the heart of tech in Africa, Europe and the US
• Life-changing work

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