Product Marketing Manager, Attendee

Hybrid Full TimeNew York, New York, United StatesInforma

Role Overview

The Product Marketing Manager, Attendee Marketing is a key role within the attendee marketing team, responsible for developing attendee marketing strategies for multiple events within the portfolio. The role requires collaboration with cross-functional teams to ensure alignment on attendee jobs to be done, market trends, and customer experience enhancements.

What You Will Do

Key responsibilities include developing attendee marketing strategies, creating and refining attendee value propositions, supporting the development of pricing strategies, and translating strategic goals into actionable marketing plans.

Why It Might Be a Fit

The ideal candidate will have proven experience in attendee marketing or product marketing, with expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a high-paced environment.

Requirements

  • Proven experience in attendee marketing or product marketing
  • Expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution
  • Strong ability to build cross-functional relationships
  • Data-driven mindset with a focus on delivering attendee-centric solutions and measurable outcomes
  • Excellent analytical skills, with experience in forecasting, segmentation, and KPI reporting
  • Exceptional communication and collaboration skills
  • Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities
  • Interest in applying behavioral science techniques and advanced tools, such as AI, to enhance marketing strategies

Benefits

  • Great community
  • Broader impact
  • Career opportunity
  • Time out
  • Competitive benefits
  • Strong wellbeing support
  • Recognition for great work
  • As an international company, the chance to collaborate with teams around the world

To apply for this job please visit jobs.smartrecruiters.com.

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