Digital Acquisition Strategy Expert | Growth @ING Bank

Role Overview

Drive the execution of ING’s digital acquisition strategy by identifying growth opportunities, increasing digital sales, and optimizing acquisition journeys. The role is accountable for translating the 2032 Acquisition Roadmap into actionable growth initiatives that deliver sustainable business impact.

What You Will Do

Own and drive the execution of the digital acquisition roadmap, identify and prioritize new customer acquisition opportunities, and translate acquisition targets into scalable growth initiatives.

Why It Might Be a Fit

The ideal candidate will have experience in Digital Growth, Acquisition, Performance Marketing, Digital Product Management, or Customer Journey Management, and a strong understanding of digital sales funnels, conversion optimization, and growth frameworks.

Requirements

• Experience in Digital Growth, Acquisition, Performance Marketing, Digital Product Management or Customer Journey Management
• Strong understanding of digital sales funnels, conversion optimization and growth frameworks
• Experience using customer and performance data to drive business decisions
• Proven ability to manage cross-functional initiatives in a digital environment
• Strong stakeholder management and influencing skills
• Growth mindset
• Strategic thinking
• Data-driven decision making
• Commercial acumen
• Customer centricity
• Experimentation and optimization
• Execution excellence
• Stakeholder management

Benefits

• Impactful work in a fun, inclusive and highly collaborative environment
• Modern, open office spaces built for teamwork and creative work
• Hybrid working model with flexibility baked in
• Monthly benefit budget you can use your way
• Extra paid vacation days based on total work experience
• Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications
• Internal mobility across ING worldwide, including short- and long-term international assignments
• Opportunities to contribute to sustainability and CSR initiatives

Tagged as: Data Analysis