Director, Ads Product Marketing

Role Overview

Transforming the grocery industry by building a team to help push Instacart’s shopping cart forward. The role leads a team of advertising-focused Product Marketers with cohesive go-to-market strategies and inbound and outbound marketing plans.

What You Will Do

Leading a team of product marketers, developing and executing go-to-market strategies, and defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs).

Why It Might Be a Fit

The role requires executive presence, excellent written and verbal communication skills, and the ability to articulate marketing concepts to a broad set of audiences. The ideal candidate has 12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically.

Requirements

• 12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically
• Experience in both outbound and inbound Product Marketing efforts
• Team management experience, across multiple product lines
• Bachelor’s degree in marketing, business, or related field
• Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies
• Proven track record of developing and executing successful go-to-market strategies
• Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
• Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Stock options
• Annual refresh grants