Role Overview
The Senior Online Marketing Manager will be responsible for holistic digital strategies for B2B customers, advising on goal definitions, personas, customer journeys & experience, and deriving suitable measures. The role involves analyzing, reporting, and optimizing ongoing campaigns, as well as working systematically with dashboards, KPIs, and lead insights.
What You Will Do
The tasks will include designing target-oriented and efficient campaigns, working with data-driven online marketing, and continuously optimizing campaigns. Experience in lead management, lead/sales funnels, scoring models, and lead nurture campaigns will be beneficial.
Why It Might Be a Fit
The ideal candidate will have proven experience in online marketing, B2B, and agency fields, with scalable digital campaigns for different target groups and goals. Organizational strength, presentation skills, and convincing appearance are also essential.
Requirements
- Work permit for Germany is required
- Language: German – Fluent (C1)
- Experience in online marketing, B2B, and agency fields
- Knowledge of HubSpot and/or Evalanche is great, but not a must
- Experience in lead management, lead/sales funnels, scoring models, and lead nurture campaigns is beneficial
Benefits
- Competitive salary
- Opportunities to influence the development of our working methods, but also of the overall company development
- Influence on the development of our working methods, but also of the overall company development
- High degree of self-organization and self-determination in the team
- Decisions are made in the team
- Valuing relationships: This is important to us in the team, but also with and against our customers
- Have fun together: We have numerous events throughout the year
To apply for this job please visit linkedin.com.
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