Sales Manager WHS/On Trade

Role Overview

The Sales Manager, WHS / On-Trade, leads the development and execution of commercial strategies to drive profitable growth across assigned customers and channels.

What You Will Do

Develops and executes channel and customer strategies to deliver revenue, volume, distribution, and profitability objectives. Leads key customer and distributor relationships, building strong partnerships and negotiating mutually beneficial commercial agreements.

Why It Might Be a Fit

Strong experience in sales, commercial, or customer management roles, including leading and developing sales teams. Demonstrated success in driving commercial performance, managing key customer relationships, and delivering business results.

Requirements

• Strong experience in sales, commercial, or customer management roles
• Demonstrated success in driving commercial performance, managing key customer relationships, and delivering business results
• Solid understanding of the beverage alcohol industry, FMCG environment, or related consumer goods sectors
• Strong negotiation, influencing, and relationship-building skills with customers, distributors, and internal stakeholders
• Ability to analyze commercial performance, identify opportunities, and translate insights into action
• Experience managing budgets, forecasts, and business performance metrics
• Strong communication and collaboration skills with the ability to effectively work across functions and within a matrix organization
• Ability to balance strategic thinking with hands-on execution in a fast-paced commercial environment
• Willingness to travel as required to support customers, distributors, and field teams

Benefits

• Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come
• Equitable pay structures for individual and company performance
• Premium employee experience
• Range of premium benefits that reflect our company values and meet the needs of our diverse workforce