Marketing Director

On Site Full TimeVirginia Beach, Virginia, United StatesIronclad

Role Overview

We are looking for a Marketing Director to own audience growth, launch strategy, ad operations, engagement, and revenue-driving marketing execution across the entire IRONCLAD ecosystem. This role sits at the intersection of Originals, Studios, Social, Distribution, Audience growth, Ad buying, Newsletter strategy, Launch campaigns, and Cross-network monetization.

What You Will Do

You will work directly with leadership, production, creative, and sales teams to help turn shows, films, podcasts, and IP into scalable audience machines. You will build and execute launch plans for new original franchises and shows, own IRONCLAD’s social media strategy and publishing cadence, and drive opens, CTR, engagement, and conversions through weekly newsletter strategy and execution.

Why It Might Be a Fit

We are looking for someone with a strong understanding of audience-building and modern media ecosystems, experience running social media and paid media campaigns, and experience managing launches and content rollouts. Bonus points for experience in podcast, media, entertainment, or creator ecosystems, and familiarity with AI marketing tools and automation systems.

Requirements

  • Strong understanding of audience-building and modern media ecosystems
  • Experience running social media and paid media campaigns
  • Experience managing launches and content rollouts
  • Strong organizational and communication skills
  • Ability to move fast under pressure
  • Ability to manage multiple projects simultaneously
  • Deep understanding of internet culture, content strategy, and engagement mechanics
  • Ability to think creatively while staying performance-focused

To apply for this job please visit jobs.gusto.com.


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