Director of Demand Generation

Role Overview

As Director of Demand Generation, you will own Ivo’s demand generation engine, with direct accountability for qualified pipeline. This is a high-autonomy, high-impact role built around two things: performance marketing and pipeline-driving campaigns.

What You Will Do

You will own paid acquisition strategy and execution across Paid Search, Paid Social, Out-of-Home, Sponsorships, CTV, and emerging channels. This includes partnering and leading our agency on planning, forecasting, budget pacing, audience design, and creative testing.

Why It Might Be a Fit

If you are the kind of marketer who builds your own dashboards, treats every campaign as an experiment, and would rather kill an underperforming channel than defend it, this role is made for you.

Requirements

• 5+ years in B2B demand generation or performance marketing at high-growth software companies
• deep hands-on experience running paid channels at both the operational and strategic level
• managed real budgets and can show the pipeline they produced
• experience owning a seven to eight figure annual paid budget
• strong analytical and measurement skills across attribution, experimentation, lead and account quality, and unit economics
• comfortable in HubSpot, Salesforce, and BI tools, and able to build your own reporting rather than wait for it
• experience marketing to skeptical buyers in sales-assisted motions
• selling to legal, finance, or security audiences is a plus
• a builder’s instinct for AI-native tooling: programmatic personalization, automated workflows, and rapid experimentation platforms that scale you
• experience managing performance agencies and holding them to required standards
• experience managing a marketing website, including landing pages, conversion optimization, and working in website platforms like Webflow, Vercel or Framer

Benefits

• Competitive Compensation
• Equity: Meaningful ownership in a company that’s scaling fast
• Relocation and Visa Support
• Health & Wellness: Comprehensive medical, dental, and vision plans to suit the needs of you and your family
• Flexible Spending & Insurance: Access to HSA and FSA accounts, plus life insurance coverage
• 401(k) Program: Save for the future with our 401(k) program
• Commuter Benefits: We help make getting to and from the office easier and more convenient
• Unlimited PTO: So you can take the time you need to recharge, stay healthy, and bring your best self to work