CRM Marketing Manager

The CRM Marketing Manager will be responsible for developing and leading the implementation of a customer retention strategy to increase revenue by driving a higher rate of repeat purchases, increased share of wallet, and greater overall customer lifetime value through targeted and personalized customer communications and site experiences across multiple channels.

Requirements

• Develop and lead the implementation of a customer retention strategy.
• Create and maintain a customer audience and segment database.
• Analyze customer data to identify behaviors, trends, and insights, and use this information to optimize campaign and personalization strategies.
• Collaborate with marketing, sales, and customer service teams to ensure alignment and support for personalization and retention initiatives.
• Own and improve the end-to-end process for email & SMS campaign execution, including planning, building, editing, testing, approving, scheduling, and deploying campaigns in Email/SMS platforms.
• Own and improve automated/triggered email & SMS workflows to gather leads, recover abandoned carts/checkouts, encourage repeat purchases, and re-engage inactive customers.
• Own and improve on personalized web experiences such as landing experiences, imagery, messaging, personalized product recommendations, personalized category page sorts, site search results, special offers, etc.
• Develop and implement an A/B testing strategy to improve personalization and retention strategy engagement.
• Stay up to date with retention and personalization marketing trends and best practices.
• Develop and execute a customer lifecycle roadmap aimed at improving customer engagement, retention, and conversion.
• Track and communicate personalization and retention KPIs to marketing and, executive team stakeholders.
• Oversee the implementation and management of CRM software and tools.

Benefits

• 100% HMO Employee Medical Coverage.
• Dental and Vision Insurance
• 3 Weeks’ of Paid Time Off
• 7 Paid Holidays
• Bike Day: An extra day off awarded each year at your work anniversary.
• Flexible Spending Account
• 401(k) Retirement Plan with Employer Matching up to 4%
• Supplemental Life Insurance
• Access to our full inventory via Employee Purchase Program at cost + 3.5%
• Professional Growth & Development Opportunities