Growth Marketing Manager

Role Overview

This role sits at the heart of a fast-growing SaaS environment, focused on driving revenue expansion within an existing customer base. You will design and execute data-driven, full-funnel marketing programs that increase product adoption, deepen engagement, and generate upsell and cross-sell opportunities.

What You Will Do

Lead the development and execution of customer growth marketing initiatives, design and execute full-funnel customer marketing campaigns, own end-to-end campaign execution, and analyze customer data to identify opportunities for targeted engagement and lifecycle marketing.

Why It Might Be a Fit

This is a high-impact role for a marketer passionate about measurable growth and customer-centric strategy. The position requires a data-driven, customer-focused marketing professional with strong experience in SaaS growth and lifecycle marketing.

Requirements

• 6–9 years of experience in marketing, with a strong focus on customer growth, lifecycle marketing, or demand generation in SaaS environments
• Proven experience building and managing end-to-end marketing campaigns that drive measurable revenue impact
• Strong analytical skills with the ability to interpret customer data and translate insights into actionable campaign strategies
• Experience using AI tools (e.g., Claude, Gemini or similar) to support segmentation, content generation, or workflow automation
• Excellent written and verbal communication skills, with the ability to craft compelling, customer-centric messaging
• Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment
• Proven ability to collaborate cross-functionally with sales, product, operations, and marketing teams
• Self-starter mindset with strong ownership, adaptability, and a results-driven approach
• Bachelor’s degree in marketing, business, or a related field

Benefits

• Competitive compensation package in the Canadian SaaS market, including base salary, bonus eligibility, and equity participation
• Comprehensive health coverage including medical, dental, and vision for employees and dependents
• Flexible work arrangements, including autonomy over schedule and generous time-off policies
• Retirement savings support, including employer matching programs
• Strong learning and development opportunities, including leadership training and onboarding programs
• Employee wellness and support programs, including mental health and family assistance resources
• Parental leave and family support benefits, including adoption and maternity assistance programs
• Inclusive, people-first culture focused on collaboration, recognition, and career growth