Lifecycle Marketing Lead

Role Overview

This role is an exciting opportunity to own and optimize the entire customer lifecycle within a fast-growing SaaS environment. You will drive engagement, activation, retention, and expansion strategies across multiple channels, helping transform customer insights into measurable business outcomes.

What You Will Do

Design, build, and manage multi-channel lifecycle campaigns across email, SMS, in-app messaging, sales sequences, and automated nurture flows. Leverage customer behavior data, segmentation strategies, and experimentation frameworks to improve campaign performance and customer outcomes.

Why It Might Be a Fit

This position is highly hands-on and ideal for someone who enjoys building, testing, and optimizing campaigns directly. If you thrive in a collaborative, high-growth environment and are passionate about customer engagement, this role offers significant impact and career growth potential.

Requirements

• 4+ years of experience in lifecycle marketing, email marketing, marketing automation, or related roles within a SaaS environment
• Proven success building and executing cross-channel customer journeys from strategy through implementation
• Experience supporting both product-led growth and sales-assisted customer acquisition and expansion motions
• Hands-on expertise with marketing automation and customer engagement platforms such as HubSpot, Amplitude, Pendo, Customer.io, or similar tools
• Deep understanding of email, SMS, in-app messaging, customer segmentation, experimentation, and conversion optimization best practices
• Strong analytical skills with the ability to translate behavioral and product usage data into actionable lifecycle strategies
• Excellent communication and cross-functional collaboration skills
• Demonstrated use of AI tools to enhance marketing productivity, campaign optimization, and content development

Benefits

• Competitive base salary ranging from CAD $110,000 to $120,000 annually
• Flexible paid time off policy
• One company-designated Friday off per month
• Company-wide paid holiday shutdown between Christmas and New Year’s
• Comprehensive healthcare and dental coverage with employer-paid premiums
• RRSP/401(k) matching program
• Generous parental leave policy
• Annual company retreat and team-building experiences
• Learning and professional development opportunities
• Home office setup stipend
• Internet and phone allowance
• Remote-first work environment with flexibility and autonomy
• Weekly payroll schedule