Product Marketing Lead

Role Overview

The Product Marketing Lead will shape product marketing strategy across a global portfolio of healthcare technology products, sitting at the intersection of Product, Marketing, Sales, Customer Success, Finance, and regional teams. The role combines strategic ownership with hands-on execution across positioning, segmentation, pricing, packaging, and go-to-market strategy.

What You Will Do

The Product Marketing Lead will use customer, market, competitive, and product insights to sharpen propositions and identify opportunities for adoption and expansion. They will lead major GTM initiatives, drive product adoption and expansion, and translate customer and market intelligence into actionable recommendations.

Why It Might Be a Fit

Success requires the ability to simplify complex ideas, influence senior stakeholders, and turn insight into measurable commercial outcomes. The role offers significant autonomy and the opportunity to build a scalable product marketing discipline.

Requirements

• 5+ years of experience in Product Marketing, Growth, Product Strategy, or a closely related field
• Demonstrated experience influencing growth through positioning, pricing, packaging, go-to-market, distribution, and product-led initiatives
• Strong knowledge of segmentation, ICP development, pricing, packaging, monetisation, and go-to-market strategy
• Experience operating in competitive B2B environments where differentiation depends on product capabilities, proposition, and execution
• Experience working across multiple markets, preferably in Europe, with an understanding of differences in customer needs, regulations, competition, purchasing behavior, and willingness-to-pay

Benefits

• Fully remote working environment within Europe
• Competitive compensation and benefits package
• Opportunity to contribute to meaningful digital healthcare innovation
• Exposure to a fast-growing, international SaaS environment
• Learning and professional development opportunities
• High degree of autonomy and an emphasis on continuous improvement
• Access to the tools and technology needed to work effectively
• Regular company events and opportunities to connect with colleagues internationally
• Opportunity to have a measurable impact on product adoption, revenue growth, market expansion, and go-to-market strategy