Product Marketing Manager

Role Overview

This is an exciting opportunity for a strategic and hands-on Product Marketing Manager to help shape the positioning, messaging, and go-to-market strategy of a fast-growing AI-powered platform. In this role, you will be responsible for driving awareness, adoption, and revenue impact through compelling storytelling, data-driven insights, and high-impact marketing programs.

What You Will Do

Define product positioning, messaging frameworks, and ideal customer profiles (ICP) to support market differentiation and growth. Conduct market and competitive intelligence, including win/loss analysis, SWOT assessments, and industry research. Lead go-to-market strategy and execution for product launches, including naming, packaging, positioning, and launch planning.

Why It Might Be a Fit

Ideal for a marketer who thrives in high-growth environments, this role offers the chance to influence global go-to-market strategy while working on cutting-edge AI solutions used across in-person and virtual experiences.

Requirements

• 3+ years of experience in B2B product marketing within SaaS or AI-driven technology companies
• Proven experience working in high-growth, startup, or early-stage environments
• Strong track record of leading successful product launches and go-to-market strategies
• Experience developing and executing digital marketing programs
• Familiarity with marketing technology tools
• Strong writing skills with experience creating high-quality marketing content
• Experience supporting analyst relations activities
• Ability to develop compelling presentation content and represent the company in webinars or industry events
• Hands-on experience with design and content tools
• Strong analytical mindset with the ability to connect marketing performance to business outcomes
• Excellent communication skills with the ability to work effectively across product, sales, and marketing teams

Benefits

• Competitive compensation aligned with experience and market benchmarks
• Fully remote work environment with flexibility across Canada and the United States
• Opportunity to work on cutting-edge AI-powered technology with global impact
• Exposure to fast-growing startup environment with strong career development potential
• Collaborative and cross-functional team culture
• Opportunity to shape global go-to-market strategy and product positioning
• Access to modern marketing tools, AI-driven workflows, and advanced martech stack
• Work on high-visibility product launches and strategic initiatives
• Dynamic environment with strong emphasis on innovation, ownership, and impact