Senior Manager, Demand Generation – Paid Media

Role Overview

This is a high-impact leadership position responsible for shaping and executing global paid media strategy across a multi-brand B2B SaaS portfolio. You will own end-to-end performance marketing, from strategy and budgeting to execution and optimization, ensuring paid channels directly contribute to pipeline growth and revenue outcomes.

What You Will Do

Own global paid media strategy and execution across search, social, display, programmatic, and third-party channels, driving full-funnel performance from click to pipeline and closed-won revenue. Manage a $10M+ annual paid media budget, including allocation, forecasting, optimization, and performance reporting.

Why It Might Be a Fit

This is a highly visible role where your decisions directly influence growth, efficiency, and go-to-market success. It is ideal for a performance marketing leader who thrives in ownership-heavy, high-scale environments.

Requirements

• 5+ years of B2B paid media or demand generation experience in a SaaS or enterprise software environment
• Proven experience managing large-scale paid media budgets and multi-channel performance marketing programs
• Strong expertise in platforms such as Google Ads and LinkedIn Campaign Manager, with exposure to Reddit, Meta, programmatic DSPs, and tools like 6sense
• Experience working with third-party demand generation vendors, including content syndication and review platforms (e.g., G2)
• Proficiency with Salesforce and Marketo for reporting, attribution, and funnel analysis
• Strong analytical skills with the ability to translate complex performance data into actionable insights
• Experience optimizing landing pages and conversion funnels using tools such as Instapage or similar platforms
• Demonstrated ability to manage vendor relationships, negotiate contracts, and drive ROI improvements
• Experience scaling or building paid media teams is strongly preferred
• Strong communication skills with the ability to influence senior stakeholders and present performance narratives clearly

Benefits

• Competitive compensation package with base salary aligned to experience
• Annual performance bonus opportunity (up to 15%)
• Equity incentive program
• Comprehensive health, dental, and vision insurance plans
• HSA contributions and flexible spending accounts
• 401(k) retirement plan
• Remote-first work environment with flexible scheduling
• Unlimited PTO and additional summer Fridays
• Home office and wellness stipend
• Monthly internet reimbursement
• Learning and development budget for professional growth