VP, GTM Programs and Experiences

Role Overview

This senior executive role defines and drives the orchestration of go-to-market programs and experiences across the full commercial funnel, from new logo acquisition through customer expansion and retention. You will own the strategy and execution of a comprehensive global event and program portfolio, including flagship conferences, field events, partner activations, and internal company experiences.

What You Will Do

Own the end-to-end strategy, orchestration, and execution of the full GTM programs and experiences portfolio, including events, campaigns, and cross-functional growth initiatives. Lead the planning, production, and performance of a flagship annual conference, ensuring alignment with commercial goals, narrative strategy, and customer experience outcomes.

Why It Might Be a Fit

10+ years of experience in B2B SaaS marketing, with at least 3+ years leading integrated GTM programs, demand generation, or events functions at scale. Proven ownership of large-scale flagship conferences or enterprise-level B2B event portfolios, including strategy, execution, and P&L responsibility.

Requirements

• 10+ years of experience in B2B SaaS marketing
• 3+ years leading integrated GTM programs, demand generation, or events functions at scale
• Proven ownership of large-scale flagship conferences or enterprise-level B2B event portfolios
• Strong experience building and orchestrating cross-functional marketing programs
• Demonstrated ability to operate with influence across senior leadership
• Deep understanding of funnel metrics, performance analysis, and data-driven marketing decision-making
• Experience designing integrated demand generation and client expansion programs
• Strong executive presence with experience presenting to senior stakeholders
• Experience in fintech, financial services, or enterprise SaaS environments

Benefits

• Competitive annual salary ranging from $230,000 to $250,000
• Comprehensive health, dental, and vision insurance coverage
• 401(k) retirement plan with company match
• Flexible PTO policy plus 12 paid holidays
• Paid sick leave and paid parental and family leave
• Lifestyle spending account and cell phone stipend
• Tuition reimbursement and professional development support
• Remote-friendly, flexible work environment