Senior Director, GTM Planning & Analysis

Role Overview

The Senior Director of GTM Planning & Analysis will lead the integrated planning, forecasting, and performance management process across Justworks’ go-to-market organization. This leader will connect company strategy and the financial plan to an integrated GTM plan, translate that plan into functional priorities and resource decisions, measure performance against it, and help leadership adjust investments, execution, or strategy as results evolve.

What You Will Do

Lead the annual and long-range GTM planning process, translating company growth goals and financial targets into an integrated operating plan across Marketing, Sales, Partnerships, Customer Success, Product, and other GTM functions. Build and maintain the integrated GTM model connecting marketing investment, demand generation, pipeline, conversion, sales capacity, productivity, retention, expansion, product mix, and revenue outcomes.

Why It Might Be a Fit

Significant experience in GTM planning, strategic finance, FP&A, revenue strategy, Revenue Operations, or a related analytical leadership role. Demonstrated experience building integrated business or GTM plans that connect financial targets with functional operating assumptions and execution plans.

Requirements

• Significant experience in GTM planning, strategic finance, FP&A, revenue strategy, Revenue Operations, or a related analytical leadership role.
• Demonstrated experience building integrated business or GTM plans that connect financial targets with functional operating assumptions and execution plans.
• Strong understanding of B2B SaaS or technology GTM models, including Marketing, Sales, Partnerships, Customer Success, and expansion.
• Experience operating in a multi-motion environment that combines product-led or self-service growth with managed sales and partner-led channels.
• Strong understanding of the economics of a multi-product platform business and how product mix, customer behavior, acquisition motions, and investment decisions affect growth.
• Demonstrated ability to connect marketing investment to demand, pipeline, revenue, CAC, payback, and return on spend.
• Deep experience with forecasting, scenario modeling, capacity and productivity planning, resource allocation, and business performance management.
• Strong financial and analytical judgment, with the ability to move comfortably between detailed operating models and executive-level recommendations.
• Ability to reconcile top-down objectives with bottom-up assumptions, identify gaps or unrealistic expectations, and construct a credible path between the two.
• Ability to move from measurement to action by diagnosing performance, identifying underlying drivers, and recommending changes to plans, investments, or priorities.
• Strong executive communication skills and the ability to turn complex analysis into a small number of clear insights, trade-offs, and decisions.
• Ability to influence senior leaders across Marketing, Sales, Partnerships, Customer Success, Product, and Finance.
• Comfort operating in a complex, evolving environment and creating structure where processes, definitions, or ownership may not yet be fully established.
• A bias toward simplification, automation, and scalable operating models.
• Experience building or leading high-performing analytical teams.

Benefits

• Dental insurance
• Vision insurance
• Wellness program offerings
• Company retreats
• Total Rewards @ Justworks

Tagged as: Forecasting