Role Overview
The CRM Manager will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels, for creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.
What You Will Do
The CRM Manager will develop a comprehensive, data-driven CRM strategy for the local market, plan and develop local, personalized and targeted campaigns, liaise with the CRM Planning and Operations Team, and analyze historical revenue performance and forecast future program performance.
Why It Might Be a Fit
The ideal candidate will have a proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile, great organization, planning and prioritization skills, and experience in operating CRM tools.
Requirements
- Min. 4 years of CRM, lifecycle management or marketing experience
- Proven track record of developing and implementing a campaign strategy
- Well-versed in extracting customer insight from data
- Great organization, planning and prioritization skills
- Solid experience in implementing, driving and managing complex multi-channel campaigns
- Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example)
Benefits
- Competitive pay & bonus scheme
- Hybrid way of working
- Developmental 360° feedback framework
- Unlimited access to Udemy & continuous training
To apply for this job please visit careers.kaizengaming.com.
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