Role Overview
This role starts as an individual contributor with the potential to grow into leading a team as the ABM function scales. You’ll own ABM strategy end-to-end from account selection to personalized campaigns with support from broader marketing, sales, and design teams, but the strategic thinking, execution, and revenue outcomes sit with you.
What You Will Do
Design and formulate Kapture’s overall ABM strategy, including account tiering, segmentation, and targeting approach for large enterprise accounts. Build out the ABM function/playbook where one doesn’t yet exist, processes, tools, and workflows for running targeted campaigns at scale. Own revenue outcomes from ABM activities, track and be accountable for pipeline and revenue generated from target accounts.
Why It Might Be a Fit
A well-defined, documented ABM strategy and playbook in place. Measurable revenue and pipeline generated from target enterprise accounts. Strong, ongoing collaboration with Sales on account targeting and outreach. Growth of the ABM function, potentially into a small team under this person’s leadership.
Requirements
- 6-7 years of experience in B2B marketing, with a strong focus on Account-Based Marketing within SaaS companies
- Proven experience establishing or scaling an ABM function/department from scratch, including formulating strategy (not just executing an existing playbook)
- Track record of running ABM campaigns targeting large enterprise accounts specifically, with clear ownership of revenue impact
- Hands-on experience with tools like Clay, Apollo.io, and similar ABM/intent platforms (e.g., 6sense, Demandbase)
- Strong individual contributor mindset with the ambition and capability to grow into a people-leadership role
- Sharp, ideas-driven approach with a bias toward experimentation and iteration
- Strong collaboration skills to work effectively across Sales, Content, Design, and Demand Gen
To apply for this job please visit kapturecrm.keka.com.
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