Go-to-Market Strategy and Operations

About the Job

Position: GTM Strategy & Operations (Full-Time)

Reporting to: CEO

Location: San Francisco (4 days/week in person)

Company Overview

Lenders spend over $24B every year hiring agents to perform manual, repetitive servicing work. Existing AI solutions try to automate this, but they treat regulatory guardrails as an afterthought – meaning they can’t guarantee compliance and can’t be trusted with critical servicing workflows.

Kato takes a different approach.

Regulations aren’t an afterthought – they’re the foundation. We start with a regulatory rules system and layer an AI decision engine on top of it. With this architecture, we’re building an AI-powered servicing platform that automates critical workflows across every channel with full compliance and best-in-class recoveries. Human teams are then free to focus only on the judgment-driven work that truly needs them.

We are starting today with a compliance first Voice AI agent that handles outbound and inbound loan servicing calls, and are already in production with major names in the fintech lending space like Bilt Rewards, Bluevine and Parafin.

Here’s what makes us different from most venture-backed startups: we’re profitable with strong unit economics, so we own our destiny. We’re not forced to raise capital to survive; we’ll raise strategically, on our terms, to accelerate the business when it makes sense. That changes how we work:

• We make long-term decisions. We optimize for durable, long-term value, not short-term vanity metrics.
• We run like a real business. We focus on what matters and have no patience for false busyness.
• You share in what we build. Through profit sharing, when the company does well, you do well.

We’re looking for people who want to build deliberately, operate with discipline, and share in what we create.

Kato is founded by a team with deep operating expertise in financial services and software engineering:

• Pratik Risbud (CEO/Co-Founder): Former Investment Banker at Goldman Sachs and led Credit/Operations at Brex
• David Zhu (CTO/Co-Founder): Former Software Engineer at Google and Engineering Manager at Brex

Kato is backed by institutional capital from Pear VC and angel investors from top tech companies such as Brex, Bridge, and Square.

The Role

We already know how to find and close customers. We’re now looking for a GTM Strategy & Operations hire to level it all up – take Kato’s go-to-market and turn it into a growth machine. This is one of the most critical hires at Kato and you’ll work directly with the CEO.

On the outbound and conference side, that means getting sharper and more sophisticated about how we find customers – tracking the right buying signals, testing new plays, and expanding our conference presence.

And on the brand side, it’s wide open. We want to turn Kato into a household name in the lending space. You’ll own building our presence from scratch: events, webinars, LinkedIn, newsletters, blogs. When someone in this industry thinks about AI for servicing & collections, we want them to think of Kato first.

This is a role for someone hungry who wants outsized career growth. Once the GTM engine is running, you’ll have the option to deepen your role in sales or expand into other high-priority areas of the business depending on where you want to grow.

The role is full-time and in-person in San Francisco (4 days/week in the office).

Key Responsibilities

Outbound & Lead Generation (50%)

• Build and maintain a comprehensive database of the lending market
• Own end-to-end outbound: research, list building, copy, multi-channel outreach (email + LinkedIn), message refining
• Run Kato’s conference efforts (e.g. outreach, marketing campaigns, booths)

Content & Marketing (30%)

• Define Kato’s content strategy by creating blog posts, newsletters, and other top-of-funnel materials
• Launch Kato’s marketing efforts – e.g. webinars, in person events

Sales Operations (20%)

• Create and manage nurture campaigns for older or dormant leads
• Own CRM hygiene and maintain GTM reporting (e.g., outbound conversion rates, pipeline velocity, meeting-to-opportunity conversion)

Requirements

• Bachelor’s degree in Business or related field
• 1–2 years of experience in consulting or startups
• Prior outbound sales (BDR/SDR) or sales operations experience strongly preferred
• Exceptional written communication
• Comfortable operating with high agency and driving independent progress toward company goals
• Strong attention to detail, organization, and follow-through
• Proficiency with common business tools such as Google Workspace (e.g. Google Docs, Google Sheets) and Slack. Experience with CRM systems like Hubspot preferred

Why Join Us

• Work with founders that have built and scaled financial products for 9+ years
• Own real scope from day one – you’ll own core parts of our revenue engine and see your work hit customers fast.
• Work hard on things that matter. This won’t be a 9-to-5, but we don’t believe in busy work. We work hard on the problems that actually move the business and don’t waste your time on the ones that don’t.
• Get unmatched career acceleration: you’ll learn sales, GTM strategy, and startup execution at a depth few roles offer.