Role Overview
The Marketing Analytics Lead is a hands-on analytics professional responsible for driving insights across our B2B marketing organization. This role helps the business understand how marketing contributes to revenue and identifies opportunities to accelerate growth across channels, audiences, and the full marketing funnel.
What You Will Do
In this role, you will lead your own analytics workstream or mini-project—such as building segmentation models, analyzing paid media performance, evaluating event impact, or supporting attribution systems. Your insights will directly support marketing channel owners and drive efficiency and ROI.
Why It Might Be a Fit
We are looking for someone who is coachable, eager to grow, collaborative, and a strong team player who helps elevate the entire group.
Requirements
- Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional experience
- 2+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
- Proficiency in SQL, Power BI, and Excel (required)
- Experience with CRM, Marketing, and Sales Platforms (e.g., Salesforce, Marketo, CJA, Atlas)
- Ability to identify gaps, propose solutions, and drive new analytical methods or workflows
- Strong communication and data storytelling skills
- Familiar with leveraging AI to automate code writing
Benefits
- Comprehensive benefits package
- Medical and dental coverage
- Disability
- Retirement benefits
- Paid leave
- Paid time off
- Discretionary annual bonus program
- Sales commission plan
To apply for this job please visit kyndryl.wd5.myworkdayjobs.com.
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