Manager, CRM & Loyalty Growth

Role Overview

The Manager of CRM & Loyalty Growth will develop and advance Habit’s CRM, lifecycle marketing, and loyalty strategies to deepen guest relationships and drive measurable business impact.

What You Will Do

The role will lead customer growth strategy, design, launch, and enable Habit’s evolving loyalty platform, and identify high-impact opportunities to drive customer acquisition, engagement, retention, and business growth.

Why It Might Be a Fit

The ideal candidate will be a customer strategist, analytical problem solver, and collaborative business partner who can uncover meaningful customer opportunities, turn them into focused growth strategies, and lead complex initiatives from business case through launch and optimization.

Requirements

• 5-8+ years of experience in CRM, lifecycle marketing, loyalty, customer strategy, growth strategy, or a related field.
• Experience developing customer engagement, loyalty, retention, or customer growth strategies that deliver measurable customer and business outcomes.
• Strong knowledge of CRM, lifecycle marketing, loyalty, segmentation, personalization, offer strategy, customer retention, and customer value growth.
• Ability to translate customer insights, business objectives, and performance data into strategic recommendations, initiative plans, requirements, and success measures.
• Strong analytical and financial acumen, with the ability to pressure-test assumptions and refine impact estimates in partnership with Finance.
• Experience designing testing strategies and measurement frameworks that connect customer behavior to business performance.
• Ability to lead multiple strategic workstreams and drive progress across cross-functional teams from strategy through launch and optimization.
• Strong stakeholder management, influencing, and communication skills, including the ability to align partners, influence decisions without direct authority, and develop executive-ready recommendations that clearly communicate opportunities, assumptions, risks, tradeoffs, and expected impact.
• Working knowledge of CRM and marketing technology capabilities sufficient to inform business requirements and assess feasibility.
• Restaurant, retail, consumer, or multi-unit experience preferred.
• Ability to work in a hybrid capacity from Irvine, California.

Benefits

• Up to 4 weeks of vacation per year plus additional sick days
• Hybrid work schedule and year-round flex day Friday
• Up to 10 Paid Holidays + 1 Floating holidays
• The company provided Recharge Days to unplug and reenergize
• Competitive bonus program for eligible roles
• Recognition-based culture
• Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
• Healthcare and dependent care flexible spending accounts
• Employee Assistance Program available to all employees and their dependents
• Generous parental leave
• Onsite Childcare through Bright Horizons
• 401(k) benefit plan with a 6% matching contribution
• Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
• Access to LinkedIn Learning