Senior Marketing Manager – Passenger

Role Overview

Shape how Interislander and Great Journeys New Zealand are marketed to customers here and around the world. Drive how brand and commercial strategy delivers impactful campaigns and creates demand.

What You Will Do

Setting the marketing strategy and annual plan across Interislander and Great Journeys New Zealand. Turning brand strategy into action, ensuring each brand is expressed distinctively and consistently across campaigns, content, channels and customer touchpoints.

Why It Might Be a Fit

You’re a senior marketer who can zoom out and zoom in. You can think strategically about brand, customers and commercial opportunity, then empower a team turn that thinking into excellent work.

Requirements

• Significant senior marketing experience in a customer-led organisation such as tourism, travel, transport, retail, hospitality, services or another strong consumer brand.
• Strong commercial judgement and confidence connecting marketing choices and investment to customer demand and business outcomes.
• Proven experience translating brand and commercial strategy into distinctive, consistent execution across multiple channels.
• Strong integrated marketing capability and an understanding of how brand, content, media, PR, digital and performance channels work together.
• Experience working successfully across functions, particularly alongside commercial, digital, product, customer and operational teams.
• A track record of leading and coaching talented teams, setting clear expectations and lifting the quality of the work.
• Strong creative judgement. You know what great marketing looks like and can explain why.
• Confidence using customer, market and campaign insight to make better decisions.
• The ability to influence senior stakeholders, agencies and partners without needing to own everything yourself.
• A relevant tertiary qualification in Marketing, Communications, Business or a related discipline, or equivalent experience.

Benefits

• Competitive remuneration
• 4% employer KiwiSaver contribution
• Discounted Southern Cross medical insurance
• Staff travel benefits
• Retail partner discounts
• Ongoing professional development opportunities
• Access to the NZ Rail Staff Welfare Trust and a range of employee benefits