Performance Marketing Manager

Role Overview

The Performance team is the engine powering KOHO’s user acquisition across Canada. With a ‘User First’ approach and a growth ownership mindset, they ensure KOHO is the go-to choice for Canadians seeking a smart, subscription-based alternative to traditional banking.

What You Will Do

Design, manage, and scale user acquisition campaigns across paid media, including Meta, TikTok, Applovin, CTV, and programmatic channels. Build and experiment with AI-powered workflows to improve bidding, creative iteration, and campaign optimization.

Why It Might Be a Fit

You’ll be building new muscle for the team – particularly in mid-funnel and AI-driven experimentation – while also running the channels that already drive growth. You’ll be working directly with creative and design teams to brief, test, and iterate on ad concepts.

Requirements

• 5+ years of experience in performance marketing, ideally within high-growth startups
• Proven track record managing multi-channel campaigns at scale across Meta, Google, TikTok, and Apple Search Ads
• Hands-on experience with CTV and/or programmatic buying – including working with DSPs, managing inventory strategy, and building measurement approaches for harder-to-attribute channels
• Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization
• Experience building campaigns that go beyond install – with focus on subscription sign-ups, upgrades, and churn mitigation
• A builder’s relationship with AI tools – you’ve used them to speed up your work and you’re actively experimenting with what’s possible

Benefits

• Competitive salary range: $115,000 – $130,000 CAD / year
• Flexible work hours and remote work setup
• Opportunity to work with a high-growth startup and make a real impact
• Collaborative and inclusive work environment
• Access to professional development opportunities