Director, Demand Generation

Role Overview

The Director, Demand Generation owns KPA’s demand strategy and marketing’s contribution to lead pipeline and revenue. The role involves setting the vision and strategy for demand generation across the company, defining the go-to-market model, and leading the demand team and its agency partners.

What You Will Do

The Director, Demand Generation will set the vision and go-to-market model for demand generation, define the funnel definitions and attribution approach, and build the engine to scale. The role involves leading the account-based and expansion strategy, developing and retaining a small team, and directing the agency roster.

Why It Might Be a Fit

The ideal candidate will have 10–15 years of progressive B2B demand generation or growth marketing experience, with at least 3 years leading a team or function. They will have demonstrated experience building a demand function and scaling it, and will be able to own the pipeline target and the budget behind it.

Requirements

• 10–15 years of progressive B2B demand generation or growth marketing experience
• at least 3 years leading a team or function
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Accounts
• PTO
• Paid and Floating Holidays
• 401k with Company match and immediate vesting
• Company-funded Life Insurance
• Employee Assistance Programs
• No-cost Mental Health Benefits