Senior Product Marketing Manager

Role Overview

Leap is hiring a Senior Product Marketing Manager to shape the core product narrative as the company expands its sales motion in 2027. The role involves owning Leap’s positioning and messaging, building market research, competitive intelligence, and voice-of-customer process, and leading persona development and value propositions across B2B buyer segments.

What You Will Do

Key responsibilities include building and running market research, competitive intelligence, and voice of the customer, owning core product positioning and messaging, creating pitch deck modules, and delivering sales enablement resources and training.

Why It Might Be a Fit

The ideal candidate has 8+ years of experience in B2B healthcare product marketing, including 3+ years in a similar role, and has a track record of owning positioning and messaging for complex B2B healthcare buyers.

Requirements

• 8+ years of experience in B2B healthcare product marketing
• 3+ years of experience in a similar role
• Experience running market research, competitive intelligence, and voice-of-customer or win-loss programs
• Hands-on experience building and delivering sales enablement independently
• Experience turning clinical and financial outcomes into case studies and proof points