Business and Data Analyst, Global Media, Reporting & Analytics COE

Role Overview

Join the Global Media, Reporting & Analytics Center of Excellence (COE) and help accelerate our transformation into a performance- and data-driven Marketing organization. As a Business and Data Analyst, you will serve as a critical bridge between business needs, data, analytics, and decision-making, partnering with Marketing stakeholders to understand their business questions and reporting needs.

What You Will Do

You will lead the business analysis across the end-to-end delivery lifecycle for marketing reporting and analytics solutions, from requirements discovery and solution design through development, testing, deployment, adoption, and continuous improvement. You will also define and document requirements, including KPIs, business rules, metric definitions, use cases, data requirements, process flows, and acceptance criteria.

Why It Might Be a Fit

To be successful in this role, you will need to have a strong combination of business acumen, analytical thinking, data fluency, BI development expertise, technical knowledge, stakeholder management, and communication skills. You will also need to be able to operate effectively across a complex global organization and drive alignment across Marketing organizations and Sales to promote a consistent approach to marketing performance measurement and reporting.

Requirements

• Bachelor’s degree or equivalent experience in Business, Marketing, Data/Analytics, Information Systems, Computer Science, or a related field
• 6+ years of experience in business analysis, marketing analytics, business intelligence, reporting, data analysis, or data-driven solution delivery
• Strong experience in business analysis, ideally within marketing analytics, business intelligence, reporting, data, or other technology-enabled environments
• Ability to understand complex or ambiguous business needs and translate them into clear, structured, and actionable requirements for technical delivery teams
• Strong knowledge of BI development and the analytics solution lifecycle, with the technical fluency to work effectively with data engineers, dashboard developers, visualization specialists, automation, and AI teams
• Solid understanding of data concepts including data integration, provisioning, transformation, data quality, metric calculation, and governance, combined with hands-on analytical skills
• Experience with marketing performance measurement, with an understanding of the relationship between marketing investment, media, digital engagement, leads, pipeline, revenue, and business outcomes
• Ability to conduct targeted analysis and translate complex data into clear business insights, recommendations, and compelling narratives for both practitioners and senior executives
• Experience with, or strong interest in, applying AI and automation to scale analytics, reporting, insight generation, and business processes
• Strong stakeholder management, consulting, and communication skills, with the ability to challenge assumptions, manage competing priorities, build alignment, and influence without direct authority
• Experience driving solution adoption and organizational enablement through training, knowledge sharing, communities of practice, and change management
• Demonstrated ability to succeed in a global, highly matrixed organization, working across organizational boundaries and managing multiple stakeholders, priorities, and workstreams
• Self-directed, proactive, and outcome-focused, with a strong commitment to delivering reporting and analytics solutions that enable better business decisions and measurable marketing impact

Benefits

• Base salary range: $110,000 – $140,000
• Bonus and/or commission
• Lenovo’s various benefits can be found on www.lenovobenefits.com

Tagged as: Data Analysis