Marketing Manager – Content

Role Overview

LogiNext is looking for a dynamic flexible marketer to develop and analyse offline and online content, ensuring brand identity and building a strong consistent brand through various marketing channels.

What You Will Do

Develop and distribute content, design and maintain social media presence, identify trends and insights, collaborate with internal teams, experiment with acquisition channels, produce valuable content, connect with media outlets, and evaluate customer experience.

Why It Might Be a Fit

The ideal candidate has hands-on experience with creative business writing, web analytics tools, and expertise in turning creative ideas into effective content marketing. They should have exposure to large scale cloud SaaS based software companies or B2B domain, and be able to perform in agile and multi-tasking work environments.

Requirements

• Bachelor’s degree of higher in Arts/Commerce/Science/Technology
• 4 to 6 years of experience in content based B2B Marketing
• Understanding of marketing methodologies and blogging software (WordPress)
• Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
• A sense of aesthetics and a love for great copy and witty communication