Senior Marketing Manager

Role Overview

LogiNext is looking for a dynamic flexible marketer to develop and analyze the performance of offline and online campaigns, ensuring all marketing material is in line with the brand identity. The role involves building and maintaining a strong and consistent brand through various online and offline marketing channels.

What You Will Do

Develop strategies and tactics to drive qualified traffic to the company’s front door, design and maintain social media presence, identify trends and insights, and optimize spend and performance based on the insights.

Why It Might Be a Fit

The ideal candidate should have hands-on experience with web analytics tools, exposure to large scale cloud SaaS based software companies or from B2B domain, and ability to perform in agile and multi-tasking work environments.

Requirements

• Bachelor’s degree of higher in Arts/Commerce/Science/Technology
• 7 to 9 years of experience in B2B Marketing
• Understanding of marketing methodologies and blogging software (WordPress)
• Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
• A sense of aesthetics and a love for great copy and witty communication