Manager, Go-to-Market, Vitality

Role Overview

The Manager, Go-to-Market, Vitality is responsible for developing and executing go-to-market strategies that drive advisor engagement, customer adoption, and business growth for the Vitality program. Working closely with Sales, Marketing, Product, and Distribution partners, this role translates Vitality priorities into integrated activation plans that bring the Vitality value proposition to market.

What You Will Do

Develop and maintain the go-to-market strategy for the Vitality portfolio, translate Vitality business priorities into clear and actionable market activation plans, define target audiences, objectives, value propositions, positioning, messaging, channels, activation approaches, and measures of success.

Why It Might Be a Fit

The successful candidate will lead strategic growth initiatives across Traditional and Entrepreneurial distribution channels, using advisor insight, market opportunities, product propositions, communications, and activation strategies to drive measurable outcomes.

Requirements

• 5+ years of experience in go-to-market strategy, marketing, product management, sales enablement, business development, or related commercial roles.
• 3+ years of experience leading cross-functional initiatives involving multiple stakeholders and business functions.
• Experience developing and executing integrated go-to-market strategies, activation plans, or growth initiatives that drive measurable business outcomes.
• Strong analytical skills with experience using advisor, customer, market, sales, or performance data to inform decisions and recommendations.
• Proven ability to influence stakeholders and drive alignment across multiple teams in a matrixed organization.
• Excellent communication, presentation, relationship-management, and problem-solving skills.
• University degree in Business, Marketing, Commerce, Communications, Economics, or a related discipline.

Benefits

• Dental insurance
• Vision insurance
• Mental health insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Paid time off program (including holidays, vacation, personal, and sick days)
• Statutory leaves of absence

Tagged as: Data Analysis