Brand Manager – eCommerce and Brand Building

On Site Full TimeFranklin, Tennessee, United StatesMars

Role Overview

As a Brand Manager – eCommerce and Brand Building, you will be the driving force behind our growth, seamlessly blending traditional brand management with an “eCommerce-first” mindset. You will lead the holistic strategy for a defined pet nutrition portfolio, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development.

What You Will Do

Your key responsibilities will include owning and growing a designated portfolio, developing and executing a cohesive growth strategy, leading comprehensive digital-first demand generation strategies, and collaborating with cross-functional teams to identify and pioneer white-space innovation opportunities.

Why It Might Be a Fit

We are looking for a candidate with 5–10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share. You should have strong financial acumen, negotiation skills, and strategic planning capabilities, as well as advanced analytical and problem-solving skills.

Requirements

  • Bachelor’s degree in business, marketing, analytics, economics, or a related field
  • 5–10 years of experience in Brand Management, eCommerce, Sales, and Digital Marketing
  • Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments
  • Strong financial acumen, negotiation skills, and strategic planning capabilities
  • Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights
  • Proven ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization
  • Excellent communication, executive presentation, and relationship management skills

Benefits

  • Industry competitive salary
  • Benefits package
  • Company bonus
  • Best-in-class learning and development support
  • Access to Mars University

To apply for this job please visit mars.wd3.myworkdayjobs.com.

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