Digital Marketing Manager (Paid Media, CRO & Programmatic)

Role Overview

We’re looking for a Digital Marketing Manager who can take ownership of MASA’s digital marketing performance across seminar marketing, paid media, and conversion rate optimization.

What You Will Do

Reporting to our Director of Digital Acquisition, you will take ownership of MASA’s digital marketing performance across seminar marketing, paid media (including programmatic and native), and conversion rate optimization.

Why It Might Be a Fit

This isn’t a role where you’ll be handed a playbook and told to run it. You’ll help write the playbook–testing what works, building the tools that make the team faster, and seeing your ideas show up directly in the numbers.

Requirements

• 4+ years of experience in digital marketing, marketing operations, or a related role
• Hands-on experience managing programmatic or native campaigns through a demand-side platform or native network
• Real, hands-on experience putting AI tools or emerging platforms to work
• A sharp analytical instinct, with the ability to pull data from multiple systems and turn it into a clear story and a clear recommendation
• Comfort managing data across marketing platforms, spreadsheets, and reporting tools, including strong Excel skills

Benefits

• Competitive base salary
• Bonuses
• Comprehensive employee benefits programs
• Medical, dental, and vision insurance
• 401(k) program with a company match
• Paid time off
• Company-paid short-term disability, long-term disability, and basic life insurance
• Free MASA membership

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