Marketing Manager

Role Overview

The Marketing Manager is responsible for internal and external design for all digital and print projects. Engages with Marketing/eCommerce team, corporate, regional and hotel stakeholders to capture business requirements.

What You Will Do

Create and direct brand development, including hotel website, managing of hotel messaging/brand positioning, create and direct brand voice guidelines, direct PR Agency, Digital Marketing Agency and Advertising Agency, develop partner relationships and manage donation request, identify, negotiate agreement and cultivate relationships, identify and vet new ideas and guest experiences, and work with operations team for rollout, direct and manage community relations strategy, community partnerships and Board relationships, develop and implement annual strategic marketing plan, including paid sponsored boosting on social channels, research, identify and capitalize on new market opportunities, direct media planning and buying in conjunction with ad agency, create internal communication presentations for stakeholders, work with corporate affiliates on cross-promotional initiatives, provide marketing expertise to the executive management team, develop and manage the marketing budget/forecast/contracts/financials, database management, oversee internet marketing strategies; and web site development and performance, manage creative campaign development and production, operational support and collateral management, manage execution of projects.

Why It Might Be a Fit

A minimum 3 years of experience in digital graphic design, online content and project management, ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies, strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator, strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues, effective verbal and written communication skills, ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Requirements

• A minimum 3 years of experience in digital graphic design, online content and project management
• Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.
• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Effective verbal and written communication skills, ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits

• Competitive Medical and Dental programs through Anthem Blue Cross Blue Shield
• Vision insurance programs through EyeMed
• Vacation, Sick and Holiday programs
• Pet insurance through the ASPCA
• Supplemental, Spousal and Child Life insurance
• Short and Long-Term Disability plans
• 401(k) Savings Plan with matching funds
• Hotel Room Discount programs

Tagged as: Data Analysis, Excel, Project Management