Marketing Manager, Wearables (South Korea)

Role Overview

We’re hiring a Marketing Manager to lead wearables marketing in South Korea, owning market strategy, integrated GTM, and end-to-end creative + media leadership.

What You Will Do

Set South Korea strategy for category leadership, own GTM & launch leadership, creative ownership, media ownership, retail & partner amplification, and business health & leadership escalation.

Why It Might Be a Fit

The role will drive category narrative, launch excellence, and sustained growth by partnering closely with Product Marketing, Retail, Sales/Partnerships, Comms and external agencies.

Requirements

• 12+ years of experience in integrated marketing, GTM, product/category marketing, or brand/performance marketing (consumer tech/devices preferred)
• Proven ownership of market-level strategy and execution in South Korea
• Demonstrated ownership of media strategy and budget with performance management and optimization
• Strong creative strategy/briefing skills; track record leading creative and media agencies to high-quality outcomes
• Proven cross-functional leadership through influence (PMM/Product, Retail, Sales/Partnerships, Comms, Analytics)
• Experience communicating strategic recommendations to executive stakeholders and driving alignment on decisions with incomplete information
• Fluency in English and Korean is required as this role will collaborate with stakeholders internally and externally whose usual business language is English and Korean

Benefits

• Dental insurance
• Vision insurance
• Meta builds technologies that help people connect, find communities, and grow businesses.