Role Overview
The Senior GTM Manager will lead strategy and go-to-market execution across three growth areas: Student audience, Offers, and subscriber lifecycle change management. The role requires strategic thinking, analytical rigor, customer obsession, and the ability to lead complex programs across organizations without direct authority.
What You Will Do
The Senior GTM Manager will own the global consumer strategy for higher-education students, develop differentiated value propositions, offers, and customer journeys, and lead Microsoft 365 strategy for Windows-based offers. The role will also serve as a product marketing leader for material changes affecting Microsoft 365 Consumer subscribers.
Why It Might Be a Fit
The ideal candidate will have experience with consumer subscriptions, lifecycle marketing, offers, pricing, acquisition, or recurring-revenue models, and will be able to influence across organizations and lead programs without direct ownership of resources.
Requirements
- Master’s Degree in Marketing, Computer Science, Business or related field
- 3+ years experience in business
- Bachelor’s Degree in Marketing, Computer Science, Business or related field
- 5+ years experience in business
- Experience with consumer subscriptions, lifecycle marketing, offers, pricing, acquisition, or recurring-revenue models
- Experience marketing to students, emerging adults, or other audience segments with distinct eligibility and lifecycle needs
- Familiarity with Windows, device, OEM, Retail, or in-product acquisition experiences
- Experience supporting subscriber communications, product-change readiness, disclosures, migrations, or other compliance-related launch requirements
- Quantitative skills and experience using funnel, cohort, conversion, renewal, and revenue analysis
- Demonstrated ability to influence across organizations and lead programs without direct ownership of resources
- Executive communication and decision-framing skills
- Ability to balance customer experience, business impact, technical feasibility, and compliance requirements
- Experience developing go-to-market strategies, customer value propositions, offers, or growth programs
- Experience leading complex cross-functional initiatives involving product, engineering, sales, finance, or partner organizations
- Experience using customer and business insights to develop strategy and prioritize investments
To apply for this job please visit apply.careers.microsoft.com.
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