Lifecycle Marketing Lead

Role Overview

We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web.

What You Will Do

You’ll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels.

Why It Might Be a Fit

This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale.

Requirements

• Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
• Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
• Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
• Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
• Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality

Benefits

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you’re working late and want a bite!
• Grubhub subscription
• Health & Wellness Perks
• Multiple team offsites per year with team events every month
• Generous PTO policy