Demand Generation Manager

Role Overview

The Demand Generation Manager will build and execute integrated marketing programs to increase market engagement, generate qualified leads, and contribute to pipeline across the portfolio.

What You Will Do

Develop and execute integrated demand generation campaigns, translate go-to-market priorities into clear campaign audiences, offers, messaging, content, and calls to action, and test and optimize messaging, offers, channels, and campaign journeys to improve performance.

Why It Might Be a Fit

The successful candidate will be both strategic and hands-on, comfortable building campaigns directly in HubSpot, developing campaign briefs and content, working with agencies and internal teams, and using data to continuously improve performance.

Requirements

• 5+ years of B2B demand generation or integrated marketing experience
• Strong working knowledge of HubSpot or a comparable marketing automation platform
• Experience with account-based marketing and targeted enterprise campaigns
• Strong understanding of digital marketing, email, landing pages, nurture programs, and website conversion
• Experience developing or briefing content across multiple stages of the buyer journey
• Experience supporting B2B events, webinars, or field marketing programs
• Comfortable working with CRM, campaign analytics, and reporting tools
• Strong written communication skills and the ability to simplify technical subject matter
• Experience managing agencies or external marketing partners
• Comfortable working with Sales, Product, and technical subject matter experts

Benefits

• Competitive salary ($80-95K)
• Remote work arrangement