Marketing Director

Role Overview

The Marketing Director is Myo’s senior marketing leader responsible for setting the strategic direction of the marketing function, owning the performance of paid acquisition and lifecycle programs, and actively developing the capabilities of the marketing team.

What You Will Do

Owns Myo’s paid media program, sets content strategy and creative direction, diagnoses account performance, leads the full marketing launch for each new clinic, and owns lifecycle and retention strategy.

Why It Might Be a Fit

The right person has built and shaped marketing functions before, knows how a marketing team should operate at different stages of a business, and can make the case for marketing investments with conviction and intellectual honesty.

Requirements

• Hands-on leadership
• Paid media fluency
• AI fluency
• Function-building experience
• Investment judgment
• Content point of view
• Teaching orientation
• Brand and category fluency