Senior Program Manager – Product Marketing

Role Overview

As a Senior Program Manager for GTM Launch, you’ll be the orchestrator behind NetApp’s product launches and GTM initiatives, making sure they reach the market on time, in sync, and with measurable impact. You’ll work between strategy and execution, bringing Product Marketing, Product Management, Sales, and Corporate Marketing together around one integrated plan, and keeping everyone moving in the same direction.

What You Will Do

Lead end-to-end GTM programs for priority launches across NetApp’s portfolio, build and run the integrated launch plan, run launch governance, align Product Marketing, Product Management, Sales Enablement, and Corporate Marketing on scope, timing, and deliverables, and track launch health and outcomes.

Why It Might Be a Fit

This role suits someone who enjoys creating order in a fast-moving environment, earns trust with leaders at every level, and is happy to roll up their sleeves to move work forward.

Requirements

• 12+ years of experience in program management, with significant time spent on B2B go-to-market or product launch programs
• A track record of leading complex, cross-functional programs with many workstreams running at once
• Experience driving initiatives that span multiple teams or the whole organization, including change management and executive stakeholder alignment
• An understanding of how product marketing, sales enablement, and field readiness fit together
• Strong executive presence and the ability to influence senior stakeholders without direct authority
• Excellent facilitation skills, including running planning sessions, working sessions, and decision-making forums with cross-functional leaders
• Hands-on skill with work management tools (Asana or similar) and a structured approach to planning, risk, and reporting
• Hands-on use of AI tools to improve productivity and program rigor, such as automating status reporting, planning, or content workflows
• Clear, concise written and verbal communication, including executive-ready updates
• Curiosity and the ability to pick up new technologies and markets quickly

Benefits

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off (PTO)
• Leave options
• Performance-Based Incentives
• Employee Stock Purchase Plan
• Restricted Stocks (RSU’s)

Tagged as: Change Management