Senior CRM Manager

Role Overview

The Senior CRM Manager will lead the regional strategy for database marketing, customer engagement, membership growth, and acquisition for EMEA. They will be responsible for maximizing the value of customer and audience data, transforming insights into actionable CRM programs, and driving revenue, retention, customer engagement, and CLV.

What You Will Do

The Senior CRM Manager will define how customer data is leveraged across the region to create personalized customer experiences, partner with regional and global teams to identify growth opportunities, and develop programs that strengthen membership engagement and loyalty.

Why It Might Be a Fit

The ideal candidate will have strong expertise in audience segmentation, customer journeys, lifecycle marketing, membership programs, and personalization, as well as a deep understanding of how customer and audience data can be leveraged to create business value and improve marketing effectiveness.

Requirements

• Relevant years of experience in database marketing, CRM, lifecycle marketing, loyalty or membership.
• Proven people management experience and demonstrated leadership abilities, working with various teams and stakeholders.
• Strong expertise in audience segmentation, customer journeys, lifecycle marketing, membership programs and personalization.
• Deep understanding of how customer and audience data can be leveraged to create business value and improve marketing effectiveness.
• Strong commercial acumen with the ability to translate customer insights into growth opportunities and strategic recommendations.
• Strong understanding of privacy, consent management and customer data best practices within the EMEA region.
• Excellent communication and stakeholder management skills, with the ability to influence stakeholders and drive alignment across regional and global teams.

Benefits

• Discretionary Bonus Opportunity
• Discount on the health insurance
• 8% holiday allowance
• Flexible Working Hours
• Pension Scheme
• 25 days Annual Leave per year
• Up to €300 travel allowance each month
• Hybrid working
• On-site Gym
• Employee Discount
• Work from-home allowance
• Home working equipment
• Sports subscription services
• Flexibility to work 20 days from anywhere each year
• Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)