Marketing Director

Role Overview

The Marketing Director will own marketing strategy, advertising, promotions, and staff to drive daily in-home appointments for our 30+ person sales team. This role manages an annual marketing budget of $6M+ to hit company growth goals, and sits on our Leadership Team, contributing directly to company strategy.

What You Will Do

Develop and lead an integrated brand and messaging strategy that builds awareness and engagement with our target audience, drive digital lead generation and nurturing through paid search, paid social, display, and web content, and oversee creation and delivery of press releases, advertisements, and other marketing materials.

Why It Might Be a Fit

If you have a track record of driving growth in a business-to-consumer environment, enjoy evaluating and evolving marketing strategy, believe in a collaborative approach to marketing, and want to work in a fast-paced, entrepreneurial, and collegial environment — this opportunity may be right for you.

Requirements

• Bachelor’s degree in marketing, Business, or related field preferred
• 3+ years of experience building and executing multi-faceted marketing plans in a B2C environment, ideally with lead generation for an in-home sales model
• Experience with lead generation software and managing a call center
• 3+ years managing TV and radio campaigns
• Demonstrated success writing compelling, direct-response ads and offers
• A track record of helping a company achieve ambitious growth targets
• Experience managing and directing staff and/or third-party vendors
• Experience in an entrepreneurial company preferred
• 3+ years overseeing SEO, paid search, email, and social media campaigns (Google certification a plus)
• Experience using analytics (especially Google Analytics) to assess and refine marketing strategy and messaging
• A track record of professional growth and advancement
• Experience overseeing field marketing events and retail programs (e.g., Costco) a plus

Benefits

• Base salary: $120,000–$130,000
• Substantial bonus opportunity
• Paid vacation
• Medical and dental insurance
• 401(k) with profit sharing

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