Manager, Brand Marketing LA/West – Jordan NA

Role Overview

We’re looking for a Jordan Brand Marketing Manager based out of Los Angeles to support the strategic direction and execution in partnership with North America for Critical Sport and commercial moments. This position will lead our cohort marketing offense for prioritized consumer segments, creating and executing strategies that drive meaningful, daily relationships with Jordan Brand consumers.

What You Will Do

The ideal candidate will have strong leadership skills, a proven track record developing and executing cohort-based, multi-channel marketing plans, and a passion for obsessing the consumer – who they are, how they behave, what their needs are, and how we, as Jordan, can best serve them!

Why It Might Be a Fit

This role lives and breathes at the unique intersection of art and science – It’s as much about being able to successfully translate complex data/insights, as it is using incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers.

Requirements

• BA/BS Degree
• 5+ years of work experience in digital/online marketing or related field
• Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social
• Proven track record leading and executing cohort-based, multi-channel marketing strategies, ideally for parent/teen targets
• Outstanding leadership skills to influence functional teams and large cross-functional projects
• Excellent written and verbal communication skills, including presentations
• Strong analytical skills and comfort leveraging art and science to inform plans and decision making
• Strong understanding of digital analytics best practices and proven capability to use data to drive business decisions